Advertise with MIX 98.5

Unmatched Reach, Frequency, and Recall
Radio reaches listeners throughout their entire day, capturing audiences when they are focused, captive, and attentive—especially behind the wheel. By delivering consistent frequency, repeated messaging builds lasting brand recall and deep familiarity. This sustained presence influences purchasing decisions at critical moments of intent, catching consumers while they are actively running errands or driving toward commercial corridors. Radio is uniquely suited for continuous, 52-week campaigns that keep a business name top of mind every single day, cementing the reality that persistent brand awareness outperforms sporadic, short-term promotions every time.

Reaching Real Listeners When Screens Are Off
Unlike visual media that demands focused screen time, audio integrates seamlessly into the background of everyday life. Radio travels with consumers while they drive, work, cook, exercise, and run errands—spaces where visual advertising cannot compete. Crucially, listeners cannot scroll past an audio spot or install ad-blockers to silence your message. It becomes an effortless part of your customer’s daily routine: accompanying them on the morning coffee run, during the daily commute, at their desk, across the job site, and through their evening wind-down at home.

Affordable, Flexible, and Easy to Produce
Radio advertising adapts to virtually any marketing budget through customized scheduling, daypart targeting, and adaptable flight durations. Commercial production is fast and cost-effective, eliminating the expensive creative development, extensive filming, and long turnaround times required by visual media. With a focused script and compelling voice talent, highly effective, polished campaigns can be produced and brought to market quickly.

Trusted, Human, and Authentic
Radio personalities build deep, authentic relationships with their listeners on the air, online, at live events, and through everyday local interactions. This personal connection delivers your commercial message within an inherently trusted, brand-safe environment. While digital ads frequently struggle with consumer skepticism and risk placement alongside inappropriate or misleading online content, radio provides genuine, verifiable human engagement. Every measured impression connects with a real person, transferring the host's credibility directly to the advertiser.

A Powerful Catalyst for the Marketing Mix
Rather than competing with digital efforts, radio acts as a primary multiplier for your entire marketing strategy. Radio advertising drives search volume, boosts website traffic, and lifts digital click-through rates, answering a fundamental rule of consumer behavior: people can only search for a business if they remember its name. When potential buyers browse search results, brand familiarity dictates which link gets clicked—even if a competitor bids higher for top placement. Building strong name recognition through local radio lays the groundwork that makes digital campaigns significantly more cost-effective.

Community Presence and Local Goodwill
Local radio stations serve as community pillars, actively donating airtime, raising funds, and championing local causes year-round. For stations like Mix 98.5 and Rebel Rock, community investment is a core priority because it is our home, too. Partnering with local radio allows businesses to tap into that established relationship, naturally extending listener loyalty and goodwill to the sponsors who invest back into the community.

Two Distinct Audiences, One Local Partner
Mix 98.5 and Rebel Rock 101.7 reach two distinct listener profiles, spanning hit-music fans and dedicated rock-and-roll enthusiasts. This multi-station presence allows advertisers to blanket the broader market or selectively target the demographic mindset that best aligns with their ideal customer base. Campaigns can be further dialed in through daypart scheduling and contextual sponsorships, such as an automotive dealership sponsoring drive-time traffic updates, ensuring your message meets listeners at the exact moment of relevance.

Locally Owned and Independently Operated
As Ottawa’s only locally owned and independently operated commercial radio stations, our operations are deeply rooted in the local economy. Advertisers work directly with local decision-makers who understand the real-world challenges and opportunities facing Ottawa businesses. Strategic marketing advice and campaign development are driven by authentic, firsthand market knowledge rather than broad corporate mandates handed down from another city.

Fast, Flexible, and Custom Campaigns
Every campaign is built from the ground up around your unique objectives and budget, completely free from rigid corporate red tape and cookie-cutter packaging. Our independence allows for rapid turnaround times on creative updates, schedule adjustments, and promotional launches. To ensure your investment goes as far as possible, broadcast-ready, professional-quality ads are written and produced in-house at no additional cost.

Local Account Managers Who Go Beyond Radio
Our team serves as collaborative marketing partners rather than simple media sales reps, bringing hands-on experience from working alongside hundreds of local businesses. Account managers offer hands-on strategic counsel across campaign messaging, promotional design, and on-site activations. Leveraging commercial partnerships and industry relationships, our team can also manage and coordinate broader cross-platform buys—including digital and social media campaigns—to build a unified, cohesive marketing presence.

Creative Opportunities Not Available Elsewhere
Beyond standard commercial flights, advertisers can leverage high-impact integrated sponsorships that resonate deeply with audiences. Opportunities range from sponsoring community initiatives like local animal rescue segments to headlining concert promotions, ticket giveaways, on-air contests, and specialized feature programming. These organic integrations create memorable, positive brand associations that break through the clutter, and our team is always eager to co-develop custom promotions built around your own creative concepts.

Outstanding Value for Your Advertising Dollar
Operating independently means running lean without the bloated overhead and corporate margins of national broadcast conglomerates. A significantly higher percentage of your budget translates directly into working media that reaches active listeners, maximizing measurable return on investment for your business. Best of all, your marketing dollars remain local—supporting the Ottawa community, sustaining local jobs, and investing right back into the Canadian economy.

Step 1: Needs Analysis
Every partnership begins with a thorough discovery consultation led by our experienced account managers. We take the time to immerse ourselves in your business, evaluating your core target demographic, competitive advantages, current marketing initiatives, and long-term commercial goals. By uncovering what makes your brand distinct and identifying the specific benchmarks you need to hit, this collaborative assessment ensures our recommendations are rooted directly in your real-world business realities.

Step 2: Custom Campaign Planning
Using the insights gathered during your discovery phase, we architect an advertising campaign tailored specifically to your objectives and budget. We determine the ideal combination of station selection, dayparts, flight frequency, and creative angles required to connect with your target market at peak receptivity. Every campaign schedule is built from scratch—free from rigid templates or off-the-shelf packages—ensuring your budget works as efficiently as possible.

Step 3: Creative and Production
Once the media schedule is set, our team collaborates with you to craft sharp, memorable messaging that drives listener action. We handle the entire creative process—from conceptual scripting and professional voice casting to complete audio engineering and post-production—entirely in-house at no extra cost. This agile workflow allows us to deliver broadcast-ready, professional-quality spots rapidly, often within a single business day.

Step 4: Campaign Launch and Ongoing Support
Our involvement continues long after your commercials hit the airwaves. Following your campaign launch, we actively monitor performance, evaluate scheduling, and adjust copy or dayparts to maintain strong momentum. We also manage and coordinate any complementary elements, such as digital integrations, on-air contesting, remote broadcasts, and event sponsorships. By sharing transparent reporting and continually refining your overall media strategy, we ensure a seamless, high-yield campaign from start to finish—because our business only succeeds when yours does.

Whether you are promoting an event, launching a product, hiring staff or building long-term brand awareness, our team is here to help. Tell us what you are looking to achieve and we will design a custom campaign to fit your goals and budget.

Reach out to us through our Contact page or email us at info@mix985fm.com